If you are either part of the Amazon FBA journey already or just starting to read up on this amazing opportunity, you’ve probably run across at least one Amazon FBA blog. And if you keep digging, you’ll find all kinds of blogs and websites run by people sharing their Amazon FBA experiences, knowledge, and success.
You might be wondering why they do it and what’s in it for them. Three simple answers are:
- It’s rewarding
These three motives might make you want to start your own Amazon FBA chronicles, but how would you do it? And, where do you even begin?
We have created this guide to not only help you understand why you should do this but also how.
Why you should start an Amazon FBA blog
Putting yourself out there will give you an extra sense of accountability to your viewers and community. This could push and inspire you to become more well-rounded in your knowledge of all things Amazon FBA and to start running your business in a more organized and efficient way.
For many, knowing that they helped others realize their dreams is reward enough to go through the hassle and extra effort of sharing their knowledge and experiences using Amazon FBA online.
Did you know that a blog could be an extra (potentially huge) source of income? Just by writing about your Amazon FBA experiences you can add on to your profit you are already (hopefully) making by selling on the Amazon marketplace.
“How?” You might ask.
Pay per click advertising
Through Google AdSense, you can have Google automatically put advertisements on your website. Each time a user sees or clicks on the link to the advertisement you get a cut of the profit. Keep in mind that Google isn’t the only service that provides this kind of opportunity. A little research can help you find others.
Sell advertising space
This may seem the same as the one above but it’s very different. Through this method, you typically contact businesses or individuals and offer them advertising space on your site. They pay to have their ads up ahead of time just like someone would pay to put their ad on a billboard.
For the Amazon FBA niche, there are a ton of lucrative affiliate program avenues. You can either become an Amazon affiliate, where you basically link to products on the Amazon marketplace and get a piece of the action every time someone buys it through a link on your site. Similar affiliate programs include other Amazon-related blogs or services that provide an incentive by giving a discount to customers who were referred from your site and giving you a cut of those sales.
Sponsored posts and articles
Other sites may start to pay you to post their articles and content on your site. This becomes an option when you have a proven following and impressive traffic. However, think carefully before you proceed since your readers might start to question your unbiasedness. It should be implemented as a separate “sponsored posts” section on your site.
Generate leads for other sites or companies
This basically makes you a middleman by connecting your visitors to other businesses. For example, if you write an article about a specific niche within the Amazon FBA industry, you can link to a leader in that field or prompt users to send them their contact details. You will then be paid for these “leads” you generate on someone else’s behalf.
Drive your own sales
Many people run their online store in parallel to selling products on Amazon and fulfill both their platform’s sales through Amazon FBA. Running a high-traffic blog or site is a great way to get more potential customers for your products as well.
However, it’s not recommended that you try too hard to point users to your products if your blog or site isn’t dedicated to that topic. You might appear too openly sales-driven and will make them feel like you only provide Amazon FBA content to fuel your sales and not to actually help anyone.
How to start a blog
You don’t need to be a success to get started
Many people think they can only start blogging about their Amazon FBA experience once they have become a successful seller, consistently producing a 6-figure income. While that will certainly help your credentials and give people trust in your message, it’s not necessarily the only way to do it.
If you do all the other steps in this process correctly and produce content that is accurate, informative, easy to digest, and you are able to create a community around your site, you could already run a successful blog without making a full-time living of Amazon FBA.
An Amazon FBA journey starts way before you earn that kind of money and for 99% of people, it’s not a linear upwards trajectory. Most will go through their ups and downs and what separates the success stories from the rest is the ability to learn from them and improve.
The fact is, even with minimal Amazon FBA credentials, you could start blogging about it right now. As long as you can show people exactly what you did, tell them why it worked or failed, and help them also reach the right conclusion, you can run a valuable service.
Create detailed reports
Everyone has the same access to online sources of information that you do. If you really want to stand out and provide a valuable channel of information, you need to do a little bit more to just rehash the same information that’s out there. What you can do is what others might be too afraid or hesitant to try themselves.
Give them a real-world example of how to run an Amazon FBA business, with real-life figures, real-life factors, and real cause and effect. To do this, you will need to have impeccably accurate and detailed reports of all your business proceedings.
You should also start doing this right from the beginning and stay disciplined. No one likes going into their financials and crunching numbers. However, being able to provide accurate black-on-white numbers will not only help your business but make your content more valuable.
The Amazon platform provides numerous reports that detail how much profit you make on an item as well as all your marketplace related costs. Through the FBA Inventory Health and Management tools, you can also identify your frequency of sales and pinpoint high sales times throughout the year.
The type of business reports that will be helpful to your readers include:
- Sales figures and fluctuating sales numbers.
- Profit and profit growth.
- Amazon marketplace fees.
- FBA fees.
- Any other operational costs, such as inbound shipping of products if you private label.
- Number of returns (as a percentage of sales), etc.
Learn how to write for the web
Writing for the web on a platform such as a blog isn’t the same as writing for a newspaper, your university thesis, or a book. It has its own nuances and techniques to attract the most users to your site, keep them engaged, make information easy to digest and keep it fun.
Writing for the web is a skill all on its own. We recommend that you subscribe to some professional content writers’ blogs and see how they do it. You will also pick up some other SEO and traffic-driving tips along the way.
In general, when writing for the web, you should stick to the following guidelines:
- Don’t be too formal. Not only is this boring but people like to feel engaged in what they are reading. They like to feel that personal connection with the blogger. It also makes reading easier and more fun.
- Stick to short paragraphs and sentences. The Hemingwayapp.com can help you a lot when you start writing. It’ll point out when you are becoming too wordy, using too many adjectives or passive voice, and when you need to simplify your phrases.
- Have a good structure. If people don’t find what they are looking for on a website, they simply move on to the next thing. Always make sure your content has a clear structure and purpose so that users find what they are looking for.
Find an SEO strategy
Search Engine Optimization has become so important for websites competing for attention in a saturated online space that it has become its own discipline with its own careers and experts. In its most basic form, it’s the art of making your website easier to find and index by search engines to attract more visitors.
However, it also measures Click-Through Rates (CTR). CTR is how often users click a link to go to a page on your site. And SEO can reduce bounce rates (users who immediately leave your site) while making your search engine result actually appear more attractive.
All of it can be a little overwhelming to take in if you don’t know much about SEO yet. You can find full-fledged SEO courses on sites like Udemy, EDX, and Lynda.com. Most of them are high quality and on Udemy you can grab courses for free or for as little as $10.
You can also read blogs and subscribe to newsletters from self-stylized “SEO gurus” such as Neil Patel. They regularly provide tips and valuable experiences for free.
You might wonder why SEO is so important? Simple! The more users who come to your site on a regular basis, the better your chances are of monetizing the site effectively. It can also help you increase your sales on the Amazon marketplace or your own online store as you can direct followers to your products.
Choose a platform and hosting option for your site
Hopefully, we’ve convinced you to start blogging about your own FBA experiences and success. However, you might be thinking “Wait a minute! I have no coding or web development skills! How can I start a site or blog?” or “Do I need to hire an expensive developer to create and maintain my site?”
Lucky for you, there are many platforms available that allow people like us without any programming background and skills to create and run our own sites! All you need is the time and patience to learn a few new skills and a good eye for design.
Platforms such as Wix.com, Blogspot, WordPress, and Shopify make it super easy to start your own site and provide hosting options to keep it up and running without getting technically involved.
Usually, all you need is to use a drag and drop interface to design your site, understand how plugins and extensions work, and pay either per premium feature or subscribe to the service on a monthly plan.
Going over the pros and cons of each platform is a bit beyond the scope of this article. They all vary slightly in the time and effort needed to get started, the costs involved, their specific focus, and responsibilities. However, all of them can be mastered in a really short period of time while maintaining complete control of your site yourself.
Keep engaging the community
Running a successful blog is a much more involved process than posting content on a regular basis and hoping people read it and follow you. To really get the most out of it, you should always engage your viewer base.
Reply to comments, listen to feedback, think of new topics that are relevant and will help a lot of people (stuff you needed to know when you got started), and keeping things fresh and up to date is a continuous process.
To really form a loyal base you should address people’s concerns and not be scared to engage with them in one-on-one conversations. Let people feel as if they have a stake in what you are doing.
Share your journey on your own Amazon FBA blog
We hope that this guide helped you realize the benefits of running your own Amazon FBA blog and how you can get started on your own. Who knows, maybe you’ll be invited to share your story at one of our Sellers Playbook events or be featured as the next FBA success story.