So you own a small business. But you’re frustrated by a lack of progress or the difficulty in scaling it to meet higher demand. Amazon FBA is definitely the way to go. If you are already using the platform, good for you! You have made an informed choice and a step in the right direction for your budding business.
In this article, we’d like to provide some motivation for small business owners to get their journey with Amazon FBA underway.
The amazing benefits of using Amazon FBA
Keep up with the demand for your products
As you sell more and more products, you might find yourself completely overwhelmed. All the packaging, stamping, and shipping of your products rests on your shoulders. Not to mention handling customer service and returns.
Having Amazon FBA take care of this time-consuming and energy-sapping process allows you to scale the demand for your product almost indefinitely. All you need to do is make sure your product gets to the Amazon warehouse nearest to you.
Focus on your business and building the next big thing
While you save money by not hiring new staff, you’ll also save time packing fewer boxes. A happy side effect of this is that you get to focus on your core business functions. You should be spending most of your time:
- Sourcing better products
- Improving your current offerings
- Forging a positive public image
- Shaping your business for the future
If you own a small business in its beginner stages, you are probably keeping expenditures as lean as possible in order to avoid unnecessary overhead. Finances are tight when starting a new business venture. As a result, one of the most effective ways to keep your expenses down is to retain only a small staff.
Amazon helps you run a lean business by practically eliminating the need for warehouse space, backroom staff, and more of your time. (Time is money after all.)
On top of that, Amazon FBA has some of the most competitive shipping rates. These are hard to beat by anything other than either a very local or very specialized shipping service. Amazon’s extensive fulfillment network means they can make it available at little cost to them which means almost unbeatable rates for you.
Expand your customer base with little or no effort
One of the hardest parts of running a small business is finding new customers. You might feel that your ambitions and goals for the future are reigned in by your physical boundaries. Perhaps to the point of suffocation.
Amazon absolutely shatters this notion. Once you sign up as an Amazon seller, you will be accessible to millions of customers in the U.S. or all over the world (if you choose to go global). On top of that, if you sign up with Amazon FBA, you’ll have access to Prime customers who spend almost double what average users do.
With Amazon FBA, you can rest assured that you will be able to scale your fulfillment for the growing demand.
Two stories from Amazon FBA
There is plenty of motivation online for a small business owner using Amazon FBA. A good place to start is with past Amazon FBA success stories. These are real stories from real people. They prove it is possible for anyone to make a difference in their personal life or their business by leveraging Amazon FBA to their benefit.
As you can expect, Amazon does their best to promote these stories on their website. Not only are these stories inspirational, but they also have important lessons and new perspectives in store for someone who looks to them for advice.
Once upon a time…
Stories of brands such as Tech Armor and MPD Digital are our favorites because they both started with only two people. Tech Armor consisted solely of co-owners Joseph Jaconi and Eric Tong. And MPD Digital only started with Ray Nelson and his wife.
In both cases, they had the vision to create their own quality product to improve people’s lives. Combining the urge to gain financial freedom and earn a living by running their own business, they saw a gap in the market that could be filled. The two couldn’t be more different. Tech Armor provides affordable, yet high-quality, alternatives to personal electronic accessories. On the other hand, MPD Digital manufactures equipment for radios and music events.
Incidentally, they both had the same problem. Ray Nelson and his wife’s home was soon overrun with electronic equipment and spare parts. The owners of Tech Armor were hand-packaging and delivering products to the post office in droves.
They both found their saving grace in Amazon FBA. Through it, they were able to scale their businesses in a way that simply would not have been possible without. Their business grew while continuing their production, improving the quality of their products, and sticking to their companies’ founding values. Not to mention holding on to their dream of financial freedom and having a lifestyle that allows them to focus on other things, like family.
This motivation for small business owners is for you!
There are thousands of good reasons why you should use Amazon FBA to scale your growing business. However, maybe the best motivation for small business owners to use Amazon FBA are some of the awe-inspiring success stories that were made possible through this revolutionary platform.
We would like to urge all of you to get out there and make your Amazon FBA journey the newest in a long line of success stories. See the results for yourself!