Before we begin, let’s make one thing very clear: there’s no single trick or method that will help you achieve success as an Amazon seller overnight. Anyone who tells you otherwise is either lying or was extremely lucky. If we’re being realistic, it will probably take you several months before you even start seeing a profit. However, there are some helpful strategies and tricks you can utilize now to help speed up this process. Take a look below for some of the best tips for how to increase Amazon sales and make more money.
Win the buy box
The buy box is the box on the right side of the screen. Look for the yellow button that reads “add to cart.” This box also includes information on who the buyer is purchasing the item from. Because there are so many Amazon sellers selling the exact same product, Amazon can only give this buy box to one seller at a time. You will dramatically increase your sales if your business has the buy box.
There are a number of ways you can go about achieving this. Amazon tends to favor sellers who use their Fulfilment by Amazon (FBA) program, as well as sellers who have strong buyer reviews and a clean track record. Amazon takes a careful look at the condition of the products you ship, the number of canceled orders, and your responsiveness to customers. This helpful YouTube video provides more information about how you can achieve this.
Purchase the Pro Merchant subscription
Also known as the professional seller account, this subscription plan costs $39.99 a month and is suitable for sellers looking to take their business to the next level. With this plan, you will no longer have to pay the 99 cent fee attached to every item you sell. You will also have access to new volume listing and order management tools, access to Amazon Marketplace Web Service and product placement with cost-per-click (CPC) advertising.
Perks like these should have a noticeable effect on your sales. Not only will you be able to list items in bulk, but you can also get a better idea of your business model through the advanced reporting tools. The best benefit of using a professional seller account is that it makes you eligible for the buy box. However, it isn’t a given that you’ll get the buy box. You will still need to meet other pieces of criteria like strong sales numbers, positive customer feedback, quick delivery time, etc.
Promote your business outside of Amazon
It’s especially tough to promote your business on Amazon alone as buyers are more focused on individual products. You would be surprised at just how many people aren’t even aware that third-party vendors use Amazon to sell products. With that said, we strongly encourage you to use other online channels to promote your business.
Consider starting a YouTube channel where you can promote your products or share tips and tricks you’ve learned about selling on Amazon. People like being able to connect a face to a product. This can play greatly in your favor if viewers find you charismatic or personable. You could also start a written blog or create a Facebook page for your product. Marketing will be a lot easier if you’re focused on selling niche or original products.
Write effective product descriptions
A great description will lead buyers to your product. Because Amazon works like a search engine, you have to get inside the mind of your buyer and consider what possible terms they’re using to find your product. It will be easier for customers to differentiate your product from others if you use great descriptions.
Include as much information as you can without overwhelming the reader. Remember, your description needs to be detailed but also digestible. Take a look at this listing for an Instant Pot as an example. Its title alone informs the buyer of the cooker’s size, model, and uses (slow cooker, rice cooker, yogurt maker…). The bullet points below are equally effective, highlighting the cooker’s LCD screen, safety mechanisms, energy efficiency, and additional accessories. Notice that it’s all written in a friendly, conversational tone rather than a cold instruction manual you’d find in the product box.
Additionally, Amazon has an extensive style guide you must follow when writing product descriptions. Please take the time to read this as Amazon can suppress you from their site for not complying with the rules.
One of the first things a buyer will look for is positive reviews. These reviews are extremely important because buyers trust them. Amazon has done a great job at limiting fake and paid-for reviews that could falsely represent a product. It’s important to understand that there are both legal and illegal ways to generate more reviews according to Amazon’s policies.
You will get flagged from Amazon if they find out you’ve incentivized customers to review your product. This incentive could take the form of a free product, discounted product, money, or the chance to enter a giveaway, for example. You should also avoid asking any friends or family members to leave a review as they will have biased opinions.
One of the most effective ways to get legal reviews is to use Feedback Genius. Feedback Genius is an automatic messaging system made specifically for Amazon Sellers that asks customers for product feedback. We also recommend you keep an open line of communication between you and your customers. Even if the customer doesn’t feel moved to leave a product review, they may just write positively about you if you provide excellent customer service. Being available to answer questions and troubleshoot problems shows that you’re putting the customer first.
Learn how to increase Amazon sales and get ready for growth!
Don’t be frustrated if you’ve already tried all of the above tips and are still struggling to make a profit. Remember, success takes time and a lot of hard work. The most important tip for how to increase Amazon sales is “stay motivated.” And while you’re here, take a look at everything you need to know for succeeding at Amazon FBA.